Rebecca Hufferdine is the principal and founder of Paper Kite Strategy, with 20 years of experience in consumer research, strategy and marketing – leading global research and strategy for brands like Dove, Vaseline, Knorr, Clinique, Origins, Tiffany and Jagermeister.
Rebecca’s deep understanding of consumers, cultures and generations and her ability to marry that with marketing and business savvy has been integral to the development of brand positioning, innovation and communication across industries and categories.
