In this capacity, Paper Kite’s role is to bring research and strategy expertise to the selection of the right suppliers, design, execution and presentation of research, ensuring actionable results in line with the goals of the company.
Looking to understand a particular consumer target, new market and how it intersects with your business? Paper Kite will use a variety of methods, including semiotics, primary and secondary research to provide a clear understanding of the opportunity and how your business or brand can and should address this opportunity.
An expert in brand positioning and strategy, Paper Kite will work with you to develop your brand strategy, whether it is creating a new positioning, entering new markets or developing new products.
